Apple Leads Smartphone Race, while Android Attracts Most Recent Customers
"The race for the lead in U.S. smartphone operating system (OS) consumer market share is tighter than it has ever been. According to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers. But despite its surge among recent acquirers, when it comes to overall consumer market share, Android OS (25.8%) is still behind Apple iOS (28.6%). RIM Blackberry’s position is less clear: Its share (26.1%) puts it within the margin of error of both Apple iOS and Android. In other words, RIM remains statistically tied with both Apple for first and Android for third. Apple’s clear lead over Android notwithstanding, this race might still be too close to call."
- The Nielsen Company report on smartphone market share, Jan. 3, 2011
"Smartphones" to overtake "feature" phones by 2011
"The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large. The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone."
- Nielsen report by Roger Entner, Senior V.P., Research and Insights, Telecom Practice, March 26, 2010
Cell phone use rises rapidly in the U.S., in minutes, texts, data
"In particular, wireless data service revenues increased 25.7% from the last half of 2008 to reach more than $22 billion for the last half of 2009. Wireless data revenues, which represent what consumers spend on non-voice services, were more than 28% of all wireless service revenues. In addition, there are now more than 257 million data-capable devices in consumers’ hands, up from 228 million at the end of 2008. 50 million of these devices are smart phones or wireless-enabled PDAs."
CTIA - The Wireless Association report, March 23, 2010
Mobile app revenue to increase 60 percent in 2010, then grow four-fold by 2013
"Worldwide mobile application stores’ download revenue exceeded $4.2 billion in 2009 (is expected to be $6.7 billion in 2010) and will grow to $29.5 billion by the end of 2013."
- Gartner consultants press release, Jan. 18, 2010
Many in the world are getting initial exposure to Internet through mobile devices
There are about 4.6 billion mobile subscriptions among the planet's 6.8 billion people today." ... "For the majority of the world's people, their first and only access to the Internet will be through a mobile device - not a PC. And this access is spreading very, very fast."
Nokia CEO Olli-Pekka Kallasvuo, Jan. 8, 2010
Smartphone penetration growing rapidly
"Smartphones reached 17 percent share of US adult (subscribers in 2009), up from 11 percent at the end of 2008 and 7 precent a year earlier."
-- Forrester Research blog, Jan. 4, 2010 entry by Charles S. Golvin.
About 24 million Americans using smartphones now, up 159 percent in a year
"(The smartphone industry) showed a significant 159-percent growth rate during the past year to 23.8 million users in August 2009. The growth in touchscreen device adoption substantially outpaced the already strong 63-percent growth in U.S. adoption of smartphones. ... The Apple iPhone ranked as the top touchscreen device family with 32.9 percent of touchscreen device users age 13 and older, nearly four times larger than the market share of the next largest device family, the LG Dare (8.7 percent). LG Voyager ranked third with 7.8 percent of the market, followed by the Blackberry Storm (7.0 percent) and Palm Treo (6.5 percent). "
- ComScore consultants, Nov. 3, 2009 press release
Almost all of American adults have cell phones; data delivery on those coming next
"93 percent of U.S. adults own a cell phone." And, "The mobile device will be the world's primary connection tool to the Internet in 2020."
-- "Did You Know 4.0, Shift Happens" by XPlane consultants, September 2009, in partnership with The Economist.
Potential is 'immense' for mobile data sharing and Internet access
There are nearly 4 billion mobile subscribers (in the world, at year end 2009), but only 260 million of them on 3G networks, or about 7 percent penetration, indicating immense potential demand for the mobile Internet.
- Morgan Stanley report "The Mobile Internet," Dec. 15, 2009.
More than 1 billion mobile devices on the Internet
"By year end, IDC expects more than 1 billion mobile devices will be accessing the Internet."
-- IDC.com press release, Dec. 3, 2009, authored by the consulting firm's Frank Gens and Michael Shirer
Amazing speed of adoption of this technology, includes major data jump
A comparison of American cellular phone usage over the decade, from CTIA, the international association for the wireless telecommunications industry (U.S. market only):
Wireless subscribers: 97 million in June 2000, 277 million in June 2009
Wireless penetration: 34 percent in 2000, 89 percent in 2009
Wireless-only households: NA in 2000, 20 percent in 2009
Total annual wireless revenues: $45 billion in 2000, $151 billion in 2009
Annual wireless revenues from data-sharing: $140 million in 2000, $37 billion in 2009
Annual minutes of use: 194 billion in 2000, 2.23 trillion in 2009
Monthly text messages: 12.2 million in 2000, 135 billion in 2009
More than 2 billion mobile phones, compared to 305 million desktop computers
"There are 2.2 billion mobile phones in the developing world, 305 million computers but only 11 million hospital beds," said Terry Kramer, strategy director at British operator Vodafone at the Mobile World Congress held in Barcelona" in February 2009 in this ReadWriteWeb piece published about the desire to use mobile phones to improve healthcare in the developing world.
-- Terry Kramer, strategy director at Vodafone.
Accessibility to phones is high, among all levels of income
In low-income countries, Internet subscribers per 100 people grew only from 0.1 to 0.8 in data gathered from 2000 to 2007. According to The World Bank's Little Data Book on Information and Communication Technologies, though, mobile cellular subscriptions over that same time period grew from 0.3 to 21.5 per 100 people.
-- The World Bank's Little Data Book on Information and Communication 2009
More than 30 million iPhones already in circulation
"More than 30 (million iPhones) have been sold so far, 5.2 (million) in the quarter ending in June. ... The App Store now boasts 85,000 applications and a total of more than 2 billion downloads."
-- "Clash of the Clouds," Oct. 15, 2009, The Economist